← All answersFree check
Doing AEO
What's the difference between the map pack and organic results?
The short answer
The map pack is the boxed set of three local businesses with a map, ranked mainly by your Google Business Profile, reviews, and proximity. Organic results are the traditional blue links below it, ranked mainly by your website's content and authority. Local businesses usually want both, plus a place in the AI answers that now sit above them.
They are driven by different signals, so you optimize for them differently, but a complete strategy covers map pack, organic, and AI. What the map pack is goes deeper.
See if AI recommends your business.
Free, about a minute, real near-me answers for your city.