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Doing AEO
Do I need AEO if I already rank well on Google?
The short answer
Probably yes. Ranking on Google's blue links is not the same as being the business an AI assistant names when someone asks who to hire. More customers now ask ChatGPT, Gemini, and Google's own AI first, and those answers can skip the traditional rankings entirely. Strong Google rankings help, but they no longer ensure you are the answer.
The good news: much of the work overlaps, so a strong Google presence is a head start. AEO extends it to the AI answers your rankings do not cover. AEO vs SEO explains the difference.
See if AI recommends your business.
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